When you’re planning an event—be it a charity run, a music festival, or a business conference—securing sponsorships can make all the difference. An Event Sponsorship Agreement is the contract that ensures both you (the organiser) and your sponsor know exactly what’s on the table.

Think of it as a clear roadmap that outlines how the sponsor will support your event (through funds, products, or services) and what perks they’ll get in return (like brand visibility or VIP access).

With Bind’s document generator, creating one is easy, and the first agreement is completely free.

This article covers what you need to know about these agreements in the UK, including a simple template to help you get started.

What Is an Event Sponsorship Agreement?

An Event Sponsorship Agreement is a formal contract between an event organiser and a sponsor. The sponsor provides support—usually financial, but sometimes in-kind (like equipment or catering)—and, in exchange, gets certain benefits. For example, a sponsor might donate £5,000 to your food festival in return for their logo on all promotional materials, VIP passes, and an on-stage mention. This document spells out those details, preventing any “But I thought we’d get more tickets!” misunderstandings later.

Why You Need One in the UK

In the UK, having this agreement in writing locks in the exact nature of the sponsorship, including how much money or support is provided and what you owe in return. It gives legal clarity if something goes wrong—like if the sponsor doesn’t pay or you don’t follow through with the agreed perks. It also ensures compliance with any advertising or consumer protection rules, especially important if you have regulated elements (e.g., alcohol sponsors). Without it, you risk disputes and potential legal hurdles.

How to Create One

You don’t need to be a legal whizz to draft a solid sponsorship agreement. By answering a few questions about your event and the sponsor’s contribution, Bind’s generator creates a professional, UK-focused document for you. You can then e-sign it, send it for the sponsor’s signature, and keep it safe in one place. Your first agreement is free, and after that, you can create unlimited agreements for £29 a month. It’s a seamless way to handle the paperwork so you can focus on making your event a success.

Key Points to Cover

Make sure your Event Sponsorship Agreement includes the names and addresses of the organiser and sponsor, details of the sponsorship (how much money or resources you’ll receive), and what the sponsor gets in return (like branding, product placement, speaking opportunities, or VIP passes). You might also note payment timelines (such as when payments are due), cancellation terms (what happens if the event is postponed or doesn’t happen), and data usage rules if you’ll share attendee information (important under UK GDPR). Clarity is everything—no one wants surprises about how the sponsor’s logo will be displayed.

Common Questions

Many organisers wonder if they need a lawyer for an Event Sponsorship Agreement. For smaller events, a well-drafted template can do the job, though if your sponsorship is high-value or complex, a quick legal check might be wise. Some worry about what happens if the sponsor drops out, which is why a cancellation clause is so important—maybe they lose their deposit, or you work out a partial refund. Others ask about brand guidelines. You can add a requirement that you’ll follow the sponsor’s branding rules, or that they must approve any promotional materials featuring their logo. If your event might share attendee data, make sure you handle that in line with UK law, having consent for sharing personal details.

Free Event Sponsorship Agreement Template

Below is a straightforward template to get you started. You can copy and adapt it, or let Bind customise it for you:

Event Sponsorship Agreement

Date: [Insert Today’s Date]

Between: [Organiser’s Name], [Organiser’s Address] (“Organiser”)

and [Sponsor’s Name], [Sponsor’s Address] (“Sponsor”)

1. Sponsorship Contribution

Sponsor agrees to provide [describe contribution, e.g., “£5,000,” “catering services,” or “sound equipment”] to support [Event Name], taking place on [Event Date] at [Event Location].

2. Benefits to Sponsor

Organiser will provide [describe benefits, e.g., “logo placement on all marketing materials,” “stage mentions,” “VIP passes,” or “branded social media posts”]. Sponsor’s branding and materials must comply with all relevant UK laws and advertising guidelines.

3. Payment and Timeline

Any financial contribution shall be paid [e.g., “in full by 1st May 2025” or “50% upfront, 50% after the event”]. If Sponsor fails to pay on time, Organiser may revoke sponsorship benefits.

4. Cancellation or Postponement

If the event is cancelled or postponed, Organiser will inform Sponsor, and both parties will discuss refunds or alternative arrangements. If Sponsor withdraws, [e.g., “their deposit is non-refundable” or “they forfeit 50%”].

5. Use of Data and Confidentiality

Both parties will handle any shared attendee data in line with UK data protection law (UK GDPR). They also agree to keep any confidential information private.

6. Governing Law

This agreement is governed by the laws of England and Wales.

7. Signatures

[Organiser’s Signature] ____________________  Date: __________

[Sponsor’s Signature] ______________________  Date: __________

The Simplest Way

Before signing, check details like the correct sponsor name, the sponsorship amount, and the perks promised. Have a backup plan for refunds if the event doesn’t go ahead. Keep any brand guidelines or promotional rules your sponsor shares.

Bind makes this whole process easier by walking you through step by step—filling in event details, sponsorship value, brand placements, and so on—producing a polished contract ready for e-signature. You can track sign-offs and securely store everything online. And remember, the first document is free, so there’s no reason not to give it a go.

Event planning is hectic enough. An Event Sponsorship Agreement keeps everything transparent and professional, giving you and your sponsor the clarity needed to focus on throwing an incredible event. Try out the template or let Bind handle the legwork, and you’ll be one step closer to a successful, well-backed occasion.