A Record number of Cu­st­o­mers in Den­mark after laun­ching Subscrip­tion

The Nordic-based di­gi­tal legal ser­vi­ce Aatos offers the world's first annual subscrip­tion for hand­ling legal mat­ters. The fast-growing startup in­cor­pora­tes ar­ti­fi­ci­al in­tel­li­gen­ce into its ser­vi­ce, gu­a­ran­te­e­ing that cli­ents' legal mat­ters are kept up-to-date.

Establis­hed in 2020, Aatos is renow­ned for its user-fri­end­ly and award-win­ning legal ser­vi­ces. This ra­pid­ly ex­pan­ding startup is ope­ra­tio­nal in Den­mark, Sweden and Fin­land with plans to extend into Great Bri­tain in the spring. The re­cent­ly in­tro­du­ced Aatos Be­kym­rings­fri annual subscrip­tion fa­ci­li­ta­tes a long-la­sting and thor­ough client re­la­tions­hip, en­suring a com­plete as­ses­sment of the client’s si­tu­a­tion beyond just a single do­cu­ment.

Aatos Be­kym­rings­fri annual subscrip­tion is priced at 499 kronor. This fee covers the cre­a­tion of per­so­na­li­sed legal do­cu­ments, de­li­very of prin­ted do­cu­ments to your home, di­gi­tal sto­rage, and access to cur­rent legal as­si­stan­ce. Ad­di­tio­nal­ly, the ser­vi­ce gu­a­ran­te­es that your do­cu­ments will be up­da­ted as your life circum­stan­ces evolve.

“Cli­ents rarely recog­nise their own legal needs. Our ser­vi­ce clear­ly ex­plains to the user what do­cu­ments are be­ne­fi­ci­al in their par­ti­cu­lar si­tu­a­tion. For in­stan­ce, a person doing a la­sting power of at­tor­ney (frem­tids­fuld­magt) might be­ne­fit also from doing a last will (te­sta­mente) or even a gift letter (ga­ve­brev),” says Aku Pöl­lä­nen, co-fo­un­der and CEO of Aatos.

Aatos uses ar­ti­fi­ci­al in­tel­li­gen­ce (AI) com­pre­hen­si­vely in its ser­vi­ces. The AI provi­des per­so­na­li­sed recom­men­da­tions to cli­ents and re­sponds to legal inqui­ri­es via chat.

"The logic used by ar­ti­fi­ci­al in­tel­li­gen­ce has been de­ve­l­oped and trai­ned with Aatos's own legal know­led­ge in a closed en­viron­ment. Pra­cti­cal­ly, the AI trans­la­tes the al­go­rit­hm into a form un­der­stan­dab­le by humans and serves as a sort of legal know­led­ge bank. In ad­di­tion to the AI, our cu­st­o­mer ser­vi­ce is always avai­lab­le to help when needed," Pöl­lä­nen de­tails.

Annual Subscrip­tion is A Po­pu­lar Option

Many Danes invest thous­ands of Krone each year in fi­nan­ci­al security through in­su­ran­ce plans. Yet, in­su­ran­ce be­ne­fits ma­te­ri­a­lise only when spe­ci­fic events occur. Con­ver­sely, legal do­cu­ments offer pro­tection in va­rious circum­stan­ces, such as se­rious il­l­ness, ac­ci­dents and death. Only few are pre­pa­red to manage their af­fairs, ad­dress what hap­pens to their pro­perty, or sup­port their loved ones.

"The ini­ti­al fe­ed­ba­ck in­di­ca­tes that the annual subscrip­tion sa­tis­fa­cto­rily ad­dres­ses a sig­ni­fi­cant need. In Den­mark, we’ve had a record number of cu­st­o­mers after laun­ching the subscrip­tion. A ma­jo­rity of our cli­ents prefer an ongo­ing subscrip­tion over acqui­ring a single do­cu­ment. This option is even se­lected by cli­ents who al­re­ady po­s­sess all ne­ces­sary do­cu­ments," Pöl­lä­nen ex­plains.

A 2023 study by Aatos re­ve­a­led that many Danes neg­lect to pre­pare legal do­cu­ments, per­cei­ving legal mat­ters as not im­me­di­a­tely re­le­vant. High costs, the com­ple­xity of legal issues, and un­certainty about how to manage these do­cu­ments furt­her deter them.

"Our ser­vi­ce is de­sig­ned to tackle these very chal­len­ges. The annual subscrip­tion model enab­les cli­ents to pre­pare es­sen­ti­al do­cu­ments wit­hout une­xpected costs," says Pöl­lä­nen.

For examp­le, draf­ting a will at a law firm can easily cost up to 7,000 kronor. Due to these ex­pen­ses, do­cu­ments seldom get up­da­ted.

"An out­da­ted will could, in the worst-case sce­na­rio, com­pli­cate estate di­stri­bu­tion, for in­stan­ce, if heirs are om­it­ted or an ex-spouse is mista­ken­ly in­clu­ded. Our ser­vi­ce en­su­res that do­cu­ments remain always up-to-date," Pöl­lä­nen notes.

Aatos's online ser­vi­ce is con­ti­nu­al­ly evol­ving, in­tro­ducing more fe­a­tu­res that be­ne­fit users.

"Short­ly, users will be able to inform their close ones about the exi­sten­ce of a la­sting power of at­tor­ney or a will, ke­epi­ng them in­for­med for when the time comes," adds Pöl­lä­nen.

Con­ta­ct

Aku Pöl­lä­nen
Fo­un­der & CEO
aku@aatos.app

Mariia Kuk­kakor­pi
Com­mu­ni­ca­tions ma­na­ger
mariia@aatos.app

Establis­hed in 2020, Aatos, an online legal ser­vi­ce, ope­ra­tes in Den­mark, Fin­land and Sweden, and plans to expand into Great Bri­tain in spring 2024. The com­pany offers a range of ser­vi­ces, in­clu­ding pre­nup­ti­al agre­e­ments, la­sting power of at­tor­ney, gift let­ters, debt let­ters and last wills.